Post Event Buyer Decay
đ What Happens to Intent When You Do Nothing for 30 Days, LinkedIn Ups Its Game With Custom Ad Targeting and Premium Page Upgrades, and more!
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đ Post-Event Buyer Decay: What Happens to Intent When You Do Nothing for 30 Days
đ LinkedIn Ups Its Game With Custom Ad Targeting and Premium Page Upgrades
đ Tweet of the Day
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đ Post-Event Buyer Decay: What Happens to Intent When You Do Nothing for 30 Days
Peak events like Prime Day flood your funnel with attention. You see more sessions in 48 hours than in the entire previous month.
And then, if youâre like most brands, you stop. You give the buyer one shot.
They bounce. You retarget. They ignore you. And within 30 days, the majority of that audience has forgotten why they clicked in the first place.
Not because they werenât interested. But because you let them decay.
Intent Doesnât Disappear. It Drifts.
We studied post-event buyer behavior over a 6-week period. We mapped not just conversion rates, but decay patterns. Hereâs what we saw:
Week 1: Buyer still remembers the product. Clicks, maybe re-adds to cart.
Week 2: Product is now one of 5. Theyâre comparing. Hesitating.
Week 3â4: Theyâve mentally filed you as âmaybe later.â
Week 5+: Theyâve moved on. Even retargeting ads feel unfamiliar.
This isnât a bounce. This is gradual narrative loss, a silent erosion of memory, relevance, and trust.
The Fix: Sustained Exposure Through Passive Belief-Building
Post-peak, urgency doesnât work.
What works is ambient re-justification: content that reminds, repositions, and revalidates belief without screaming for attention.
We now deploy creator content that trickles into their feed like memory triggers:
A 2-week-later âstill using thisâ video
A blog post with new angles on an old problem
A side-by-side testimonial that reframes value
Itâs not about new offers.
Itâs about not letting old ones fade.
Platforms like Levanta help us automate this, activating performance-based creators across touchpoints so product belief remains visible while intent is still retrievable. Book a free demo and claim your 20% off Levanta Gold Plan today.
Most brands launch and wait. Smart ones stay visible in the gap between âmaybeâ and âready.â Because belief decays slower than clicks. But once itâs gone, you donât get that buyer back.
đ LinkedIn Ups Its Game With Custom Ad Targeting and Premium Page Upgrades
LinkedIn is doubling down on tools for marketers and businesses, unveiling custom lead optimization and expanding its Premium Company Pages suite. These updates give brands tighter control over lead quality, visibility, and ad targeting, making LinkedIn a stronger performance platform.
The Breakdown:
âą Custom Lead Targeting with CRM Integration - LinkedInâs new âQualified Leads Optimizationâ lets advertisers define what counts as a high-quality lead using their CRM or offline data. This info flows through the Conversions API, training LinkedInâs system to prioritize similar profiles. Early testers saw up to a 39% drop in cost per qualified lead.
âą Greater Control, Higher Standards - Advertisers can define a âqualified leadâ using their own CRM data and send it to LinkedIn via the Conversions API. To be included in optimization, qualified leads must be shared within 30 days of capture.
âą Premium Pages Now Pack More Punch - Premium Company Pages now include custom CTAs, auto-invite features, testimonial spots, dynamic carousels, and AI writing support. New tools like cross-promotion to followers of similar pages reportedly boost page views by 6.7x. Premium subscribers also see over 10x more CTA clicks on average.
âą More Visibility, But At a Price - At $99/month, Premium Pages offer growing features but come with a price tag. LinkedIn claims 80% quarterly subscriber growth, though metrics like CTA visibility may inflate perceived gains.
LinkedIn is increasingly positioning itself as both a discovery and conversion engine. With smarter lead tools and richer page features, businesses have more ways to drive meaningful engagement.
đ Tweet of the Day
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